Your Own Superbowl Ad

Friday, 10 February 2012   |   Creativity Challenges

Superbowl advertThe Superbowl is one of the most watched events in America.  It is also gaining traction in the rest of the world as well.  This presents one huge opportunity to get your message out to a whole stack of people.  So it's not surprising that the adverts shown during this event get huge attention.  Businesses go to great lengths to make sure their ads are interesting, memorable and get the message across or make the brand stick in your mind.  This is the basis of this weeks challenge.

Your challenge this week is to think about what you would do if you were given a 30 second slot for your very own advert during the Superbowl.  On top of that we'll also throw in a hypothetical $10 million to help you out.

So the question is,  what would you choose to advertise and how would you do it to make it stand out from the crowd?

It could be a cause that you are passionate about.  It could be your favourite product.  It could be a hypothetical product or business that you have. etc.

Pie in the sky thinking like this can be quite fun and sometimes it can lead to some really good ideas,  ideas that you might actually act upon and turn into something great.  Bounce ideas off your friends,  try and outdo each other, build off each others ideas.  And don't forget to share some of your really stunning and creative ideas below.


Remember to check back next Friday when our next Creativity Challenge will be released.

Question, Explore, Create, Innovate