Random Value Proposition

Monday, 12 November 2012   |   Creativity Games

Value PropositionThis week we're defining.

Game:  There are 4 random words below.  For each one of these random words, describe a value proposition that is not obvious.  You may not use an idea that someone else has already used.  See below for what a value proposition is.

  • ambulance
  • mind
  • snail
  • bulldozer

Challenge:  There is no challenge this week.

Strategy: A value proposition is a promise of some benefit to be gained from using or doing something.  The thing is,  we often get a lot of indirect benefit from things.  Often these indirect benefits are not obvious but when we discover them they can change our perspective and we see new ways that things could be used or that they could be done. 

For instance.  You could take a simple piece of bread.  It's obvious value proposition is to cure hunger but we can go further than that.  We could think about it's health benefits.  Or what about it's value in holding other pieces of food together in a sandwich.  Maybe if it looks very soft it can make your meal more enticing?  Maybe the bread is made from left over ingredients so it's value is in it's ability to conveniently get rid of leftovers.  Bread can be used to feed the ducks at the pond and so provide happiness.  Maybe it sits at the bottom of your shopping bag and protects other pieces of food from damage?  Or does it's aroma in the toaster in the morning give you a nice wake up?  You can probably think of many more.

Creative thinking can sprout from spending a bit of time thinking about what possible benefits or positives may come from a particular thing.  So when you get stuck for ideas,  try thinking about some of the hidden benefits that may be associated with what you are doing.  It may provide just the spark you're looking for.

 

Get creative, join in below.