There is a particular bunch of people that are particularly creative. The problem is that they are also particularly secretive. Magicians. A good magician is able to amaze and entertain and their act is creative in many ways. Not only the mechanism of the trick but also the delivery and the banter that goes along with it to create the overall exerpience and illusion. It's a lot of fun but does require practice, skill and creativity.
Products and markets tend to follow a timeline. A series of phases from initial introduction to maturity. Creative thinking plays a different role as we progress through them. It can be quite interesting to follow and also useful to take advantage of. We go through a continual cycle of diverging and refining and each stage benefits from a particular type of creative thinking.
This week we're being cryptic.
Game: There are 6 random words below. Your aim is to come up with a cryptic clue for one of them (similar to what you would find in a cryptic crossword). See below for more on what a cryptic clue may be.
It's easy to lose sight of the big picture. To not see the forest for the trees. To catch the train but forget your stop. When you get caught up in the details you become really focused and you can forget about what you're really trying to achieve. Not the best as far as creative thinking is concerned. This weeks challenge is a fun way to help get you back into the open.
So this week I decided to break down creativity again. I like breaking things down into abstract ideas as it gives you a deeper understanding of the topic and also offers a great starting point for some healthy discussion. I have come to the conclusion that perspectives and relationships are what drives creative thinking. It's a generally accepted rule, however, that things always occur in 3's. What is the third pillar of creativity?
This week we're interpolating.
Game: There are 5 random words below. They all relate to a sixth word. Your aim is to guess what that word may be. Don't forget to explain your reasoning as well.
Greece may be having a few financial problems at the moment but back in the day Greece was a powerhouse. And a lot of their power came from the gods. The Greeks had quite a list that covered anything and everything, from Chaos, the God of nothingness from which all else sprang, to Apheleia, the spirit of simplicity. To concoct such a large and detailed web of supernatural power was quite a feat of creativity.
I've recently been reading the book Blink by Malcolm Gladwell. It's quite an interesting book and one of the ideas put forward is that when making decisions we gain more confidence by considering more data but we make poorer decisions at the same time. If you can find the key elements then you can focus only on them and make quicker and more accurate decisions. Finding those key elements, though, can be a real exercise in creative thinking.
This week we're idly flip flopping.
Game: There is 1 random word below. This is the starting word. Your aim is to take the word from the last commenter and reply with a word that is opposite to that word but in a different way to the previous word. See Strategy below for examples. Also, make sure you mention on what basis your word is opposite to the previous word.
The Superbowl is one of the most watched events in America. It is also gaining traction in the rest of the world as well. This presents one huge opportunity to get your message out to a whole stack of people. So it's not surprising that the adverts shown during this event get huge attention. Businesses go to great lengths to make sure their ads are interesting, memorable and get the message across or make the brand stick in your mind. This is the basis of this weeks challenge.
Ok, so you've got a project you've just started or a conundrum you have to get sorted. It's a tricky one but it's going to be huge. You're onto a winner. How often have you started off with this attitude but ended up with mediocrity? There are several factors that will define if you're heading towards stardom or the middle of the road with your creative endevours. An important piece to look at is research.